Friday, March 27, 2009

A "To Do" List for Quieter Times

Things to Do When Business isn't Brisk:

  • Revamp your Business Plan
  • Refresh your marketing research
  • Analyze your competitors
  • Conduct client focus groups
  • Create your post-recession marketing plan
  • Pull out your "Bring Forward File"
  • Network
  • Cold Call
  • Attend Professional Development events and workshops
  • Bring in a sales trainer for ALL of your staff (reception through to CEO!)
  • Clean up databases (not that you EVER let them slip...)
  • Create/update educational documents for your clients
  • Purge! Your desk, cupboards, shelves, filing cabinet
  • Clean up your electronic files while you're at it, and your Internet Favourites
  • Catch up on holidays
  • Go to the gym on your lunch break (take a lunch break for a change!)
  • Launch a Blog ;-)
Have good employees you can't keep busy but don't want to lose?
  • Sales Training
  • Customer Service Refresher Training
  • Offer all staff commissions on sales
  • Offer them a one-time bonus week of holidays
  • Offer a summer leave of absence
  • Propose a 4-day work-week
  • Consider a 2-week summer shutdown
I will update this list as new ideas come forward.

No comments:

Post a Comment